Have a Facebook account? How many times a week do you get requests to become a fan of a business or organization? If you do agree, how often to you pay attention to their updates or even visit the page?
It’s something to consider when you launch your own fan page. Are you doing it because [...]
Archive for the ‘Technology’ category
Fueling Your Facebook Fan Page
Posted November 19th, 2009 by Caron. Comment (0).
Creating Social Media Policy or Shutting Down Engagement?
Posted October 1st, 2009 by Caron. Comments (2).
Recently, the Washington Post issued social media guidelines to its staff and they’ve caused some controversy, thanks to the long list of “can’t do’s” that some see as stymying the kind of conversation in which journalists need to be engaged.
It’s not just media companies that are looking at how to manage the Tower of Babel [...]
Shutting Down the Henny Penny Approach to Social Media
Posted September 8th, 2009 by Caron. Comments (2).
A client of mine recently copied me on a note to a marketing person she works with. It highlighted a piece she apparently liked about social media written by a professional speaker. The gist of this piece was exposing the “good, the bad and the ugly” of social media. The good was limited to one [...]
Social Networking Segues from Optional to Essential
Posted June 18th, 2009 by Caron. Comments (2).
Whether you’re looking for a full-time job or a freelance gig, it’s becoming clear that potential employers/clients won’t take you seriously if you’re still sending resumes via snail mail on thick bond paper. Do you have a fully rounded Linkedin profile, filled with recommendations from former bosses, colleagues and clients? Are you fully engaged in [...]
Has Social Media Jumped the Shark? Hardly
Posted May 12th, 2009 by Caron. Comment (0).
I love days when there’s a convergence — or maybe I should really say collision — of thought patterns that begins before I’ve even had my first cup of coffee. Here I was at my desk before 6 a.m. and I open my email to find an intriguing blog post in AdAge Daily News by [...]
Giuseppe Ciuffa Guests on San Diego Gourmet
Posted May 7th, 2009 by Caron. Comment (0).
We had some fun on San Diego Gourmet with Giuseppe Ciuffa of Giuseppe Restaurants & Fine Catering! If you’ve enjoyed lunch at the Museum of Contemporary Art San Diego’s Museum Cafe, you’ve definitely enjoyed Ciuffa’s cooking.
Robert, Maureen and I got some wonderful tips about warm weather foods, everything from what types of dishes work best [...]
Where are Home Builders in Social Media?
Posted April 24th, 2009 by Caron. Comments (2).
One of my favorite annual projects is putting together the presentation write ups and other collateral materials for PCBC’s spring conference in San Francisco. This year, one of the presentations is by my friend Jon Bailey of Bailey-Gardiner and social media strategy consultant Jason Baer. They’re presenting a panel on social media for home builders [...]
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