Recently, the Washington Post issued social media guidelines to its staff and they’ve caused some controversy, thanks to the long list of “can’t do’s” that some see as stymying the kind of conversation in which journalists need to be engaged.
It’s not just media companies that are looking at how to manage the Tower of Babel [...]
Archive for the ‘Social Media’ category
Creating Social Media Policy or Shutting Down Engagement?
Posted October 1st, 2009 by Caron. Comments (2).
Shutting Down the Henny Penny Approach to Social Media
Posted September 8th, 2009 by Caron. Comments (2).
A client of mine recently copied me on a note to a marketing person she works with. It highlighted a piece she apparently liked about social media written by a professional speaker. The gist of this piece was exposing the “good, the bad and the ugly” of social media. The good was limited to one [...]
Closing the Communication Gap
Posted August 24th, 2009 by Caron. Comment (0).
There’s nothing mind-blowingly brilliant about this, but if you are investing the time and funds to launch and maintain a social media communications platform, I hope you’re not forgetting one crucial element.
Asking your customers (and if you’re a home builder, your potential buyers and brokers) for their social networking contact information.
All of the contact forms [...]
The Follower Conundrum for Twitter Newbies
Posted August 4th, 2009 by Caron. Comments (4).
A San Diego journalist, an acquaintance of many years, sent me a note last week explaining that she was newly minted on Twitter as a way to promote the stories she and colleagues were writing for a new online publication. Her dilemma? How to find followers to spread the word. She wanted my advice on [...]
Mastering Social Media for Employment Success
Posted June 29th, 2009 by Caron. Comments (6).
Mastering Social Media for Employment Success
Tuesday, July 21, 8:30 a.m. – 12 noon
National University, Spectrum Learning Center
9388 Lightwave Avenue, San Diego
Three facts stand out for today’s professional communicators:
Jobs aren’t waiting for you in the classified ads anymore.
Using social media tools is no longer optional. [...]
Social Networking Segues from Optional to Essential
Posted June 18th, 2009 by Caron. Comments (2).
Whether you’re looking for a full-time job or a freelance gig, it’s becoming clear that potential employers/clients won’t take you seriously if you’re still sending resumes via snail mail on thick bond paper. Do you have a fully rounded Linkedin profile, filled with recommendations from former bosses, colleagues and clients? Are you fully engaged in [...]
Has Social Media Jumped the Shark? Hardly
Posted May 12th, 2009 by Caron. Comment (0).
I love days when there’s a convergence — or maybe I should really say collision — of thought patterns that begins before I’ve even had my first cup of coffee. Here I was at my desk before 6 a.m. and I open my email to find an intriguing blog post in AdAge Daily News by [...]
Where are Home Builders in Social Media?
Posted April 24th, 2009 by Caron. Comment (1).
One of my favorite annual projects is putting together the presentation write ups and other collateral materials for PCBC’s spring conference in San Francisco. This year, one of the presentations is by my friend Jon Bailey of Bailey-Gardiner and social media strategy consultant Jason Baer. They’re presenting a panel on social media for home builders [...]
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