Okay, we know you have far more than 10 questions. But, on Jan. 27, three of us — SDSU’s Director of Media Relations and New Media, Greg Block, Casey DeLorme of GetSpine Communications, and I — will be answering whatever’s on your mind regarding social media. In one hour.
Now these are some questions we think you want answered, but if not, please chime in with your own when you RSVP. We’ll refine them by the luncheon.
1. To each panelist: If you came away from today’s session having learned only one thing, what would you want it to be?
2. What efficiencies can we realize using social media that can help lessen our workload?
3. Where should we start? (How do we prioritize the various platforms?)
4. What if someone publicly criticizes us?
5. Who should be in charge? (Can’t we just have the intern do it… they seem to be pretty good with computers?)
6. How does social media relate to our traditional efforts?
7. How do we engage in and manage all the conversations?
8. How do we measure ROI?
9. What are the demographics of social media?
10. How do we figure out what to say/decide what to share?
11. How do we formulate social media policies for our employees?
12. Is it possible (and worthwhile) to create effective business-to-business social media programs or are they really better suited to B-to-C efforts?
The lunch program, Social Media: 3 Minds. 10 Questions. is being offered by PRSA’s San Diego chapter at Wolfgang Puck’s Jai restaurant in UCSD from 11:30 to 1:15.
Today is the deadline for registration so go to the PRSA website to sign up.